Meet the Founder of PRUDENT: Prudence Ramotso

September 8, 2025

When you think of fashion that blends elegance, comfort, and empowerment, one South African brand stands out—PRUDENT. Founded by Prudence Ramotso, a devoted mother, wife, and visionary entrepreneur, PRUDENT is more than a brand—it’s a movement that inspires women to embrace confidence and style without compromise.

Who is Prudence Ramotso?

Prudence grew up as a determined and ambitious young woman in Sebokeng, Gauteng. From a young age, she knew she wanted to create something of her own. Her passion for fashion, curiosity, and strong work ethic shaped her journey.

In 2019, after resigning from her job as a telesales marketer, Prudence took a bold step. She combined her love for shoes with her sales experience to launch what is now a fast-growing South African brand—PRUDENT.

What Does PRUDENT Offer?

PRUDENT proudly offers a diverse range of products, including:

• Heels
• Sneakers
• Handbags
• Sunglasses
• T-shirts

What sets PRUDENT apart is its focus on comfort-first sneakers, specifically designed for women who may struggle with foot conditions such as swelling. Here, style meets comfort, ensuring every woman feels both powerful and at ease.

Solving a Fashion Dilemma

Too often, women face the difficult choice between comfort and aesthetics. PRUDENT resolves this challenge by delivering footwear and lifestyle products that make you look fabulous while feeling your best.

The Entrepreneurial Journey

Like many entrepreneurs, Prudence’s journey was not without challenges. Her biggest hurdle? Securing funding and resources to build a brand from the ground up. With no investors backing her, she relied on creativity, resilience, and perseverance to bring PRUDENT to life.

Today, she continues to stay connected to her customers through social media engagement, direct feedback, and community involvement, ensuring PRUDENT grows with the people it serves.

A Vision for the Future

In the next 3–5 years, Prudence envisions PRUDENT becoming not only a leading South African fashion brand but also an international household name. With retail partnerships, flagship stores, and an expanding product line, PRUDENT is on track to captivate audiences both locally and globally.

Inspirations and Advice

When asked about her favorite book, Prudence recommends “The Lean Start-up” by Eric Ries, a guide for building sustainable businesses.

“Start with what you have, right where you are. Don’t wait for the perfect moment or unlimited resources—your determination and steady effort will take you further than you think.”

She also reflects on her early mistakes, noting that trying to do everything alone, while tough, gave her invaluable insights into all aspects of business—knowledge that now makes her a stronger leader.

What Motivates Prudence?

For Prudence, PRUDENT is more than just fashion—it’s a mission. As she explains:

“I am dedicated to empowering women through fashion, striving to establish a legacy brand that truly reflects resilience, elegance, and innovation. Join me in this mission to transform the industry and uplift each woman’s unique journey.”

Beyond her personal drive, Prudence believes PRUDENT represents something larger than herself—empowering women, fostering opportunities, and showcasing how local brands can thrive on a global stage.

Connect with PRUDENT

You can explore more about PRUDENT and shop their products here:

From Sebokeng to South Africa and beyond, PRUDENT is proof that passion, resilience, and innovation can turn dreams into lasting legacies.